"The quality is now there for theatres to make the commitment, just as we are committing with a local investment totaling nearly $1.3 million to transition from film to an all digital experience. "Digital projection and sound have been developing for almost a decade now," said Phoenix Theatre owner Cory Jacobson, also the past president of the National Association of Theatre Owners of Michigan. Permanently gone are the days of splicing together miles of 35mm film and the concern of scratches effecting a quality presentation. The projection and sound technology updates give Phoenix Theatres an advantage over competing cinemas by being the only theatre locations to be 100 percent digital in their two cities.
PHOENIX THEATER MONROE MOVIE
The Livonia Planning Commission unanimously approved the liquor license, which now goes to the city council for consideration.Ĭontact reporter David Veselenak or 73.LIVONIA - Ahead of schedule for the holiday movie rush, Phoenix Theatres at Laurel Park Place in Livonia and The Mall of Monroe have put the finishing touches on new digital projection and sound technology for the company's combined 18 screens.
Jacobson said they also hope to add alcohol sales in the future to the company's theater in Monroe as well. Alcohol is also sold at Phoenix Theatres locations in both Massachusetts and Iowa. Jacobson said booze is sold at the State Wayne in downtown Wayne, as well as the company's theater in Grand Rapids that opened earlier this year. More: This Canton firefighter just retired to take a vital role with the Detroit Tigers More: What it's like inside Novi's newest restaurant, Kura Sushi More: Dodge Michael Myers and more horror icons at this new Livonia retro arcade Jacobson said they have not had any issues at any of their other theaters that serve alcohol. "There's very, very few repeat customers for alcohol in a movie theater," he said. "I think that's one really nice reason this is a nice amenity." Once the lights dim and the guest enjoys the drink, they don't typically return for another. Unlike a bar, Jacobson said customers are most likely to purchase one drink before heading into a theater for a show. With films starting in the morning, that resident expressed concern over guests having too much to drink at all hours of the day. 9 planning commission at which the matter was discussed, one area resident asked for the decision to be delayed, citing concern over the number of places that serve alcohol in that area of town.
Jacobson said they would offer drinks at all times from the concession stand when movies are playingĭuring the Aug. "I don't know how many customers we lose because of that, but it's a nice amenity to have." "We are someone that wants to offer amenities for customers and right now, if you look at all the other major motion picture theaters in the market, everyone is selling liquor except us," he said. Laurel Park Dr., to operate with a Class C liquor license, which would allow them to serve alcohol to guests seeing a movie.
The owner of Farmington-based Phoenix Theatres has asked the city of Livonia allow the theater at 17310 N. Cory Jacobson wants his guests to kick back and enjoy a cold one when watching the latest Marvel movie.
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